Wildflower was founded in February 2020 by Nichole Grandi, after spending 16 years immersing herself in every facet of the beauty industry. From Sonoma County (Cotati native) to Hollywood to Maui and back to Sonoma County, Nichole has worked in various avenues of the beauty world, gaining invaluable experience along the way.

While in Hollywood, she had the privilege of working alongside some of the most creative and inspiring individuals in the industry. At Black Banditz on Melrose—an elite hair salon, tattoo shop, and event venue—Nichole was part of incredible pop-up events at music festivals, nightclubs, apparel boutique parties, and more. These experiences sparked a shift in her mindset, making her think bigger and more imaginatively about her life and career.

After relocating to Hawaii and working there, Nichole returned to Sonoma County, vowing to take her career to new heights. In 2016, she began specializing in eyelash extensions, a craft she is now deeply passionate about. In fact, her love for lashes is so strong that even while on vacation, she finds herself craving the feeling of tweezers in hand.

For years, creating her own product line has been a dream. After countless trials with different products and manufacturers, Nichole finally launched a line that truly excites her and fuels her passion. She has trained numerous lash artists, and now leads a team of talented and passionate Wildflower ladies who share her vision.

Outside of her career, Nichole is a mama to three little ones who steal her heart daily, and a proud dog mama . She is excited to share her love for the lash industry and help fellow artists save time and achieve exceptional results with her premium products.

About the Salon:

Located in the heart of downtown Cotati, Wildflower is your cozy beauty oasis—a place where beauty and relaxation flow together effortlessly. With a laid-back vibe, we offer eyelash extensions, lash lifts, facials, full-body waxing, haircuts, coloring and extensions as well as permanent jewelry in a space that feels just like home.

With 20 years of hair experience and 9 years specializing in lash artistry, Nichole creates a nurturing environment where clients can feel pampered, refreshed, and beautifully confident. Wildflower also offers hands-on lash extension training for those eager to dive into the beauty world, along with a curated selection of lash supplies, premium hair products, and locally crafted merchandise.

Our talented team includes Emma, Rosalynda, Mandie—artists who offer customized facials, lash lifts & tints, make up, lash extensions, and hair services. We take our beauty services seriously, but we also know how to have fun. Whether you're here to unwind, learn something new, or find that perfect one-of-a-kind treasure, we invite you to experience joy, relaxation, and an atmosphere that's as welcoming as it is vibrant.

Come for the beauty, stay for the good vibes.

Lash artists, discover the secret to stunning lashes at www.wildflowerbynichole.com.